I am an award-winning creative with a passion for storytelling. Over the course of my career, I have had the honor to write, produce, and direct multi-platform campaigns for nearly every major network, movie studios, and dozens of national brands. I have had the privilege of helping build and manage an incredibly talented team of writers, producers, editors, and designers. 

 

After graduating with honors from the S.I. Newhouse School of Public Communications I started my career at Lifetime Television. Not only did I make some lifelong friends there, I was part of the marketing team that helped bring the network to #1. As a writer/producer, I led campaigns for Lifetime Original Movies, Original Series, and Acquired Series. I also became the go-to for integrated marketing campaigns which led Lifetime to transfer me to their LA office. This move launched my directing career giving me the opportunity to work with A-list talent such as Nicole Kidman, Sissy Spacek, Julianne Moore, and Ben Affleck.

 

After 6+ years at Lifetime, I left to join the Disney ABC Cable Networks Group as a Senior Writer / Producer for SOAPnet where I helped define the SOAPnet brand, producing and directing image campaigns, launching original series, and creating original custom content. 

 

After a couple of years immersed in the fantastical world of soaps, I joined the on-air team at ABC where I produced on-air campaigns for alternative series such as Dancing With The Stars, Extreme Makeover Home Edition, and The Bachelor. 

 

In 2007 I was asked to join B2+, first as Creative Director and soon after Vice President of Creative.  I helped build one of the best teams in the industry.  With a combination of great creativity and a fine-tuned process, I brought in new clients, helping to build the business. At B2 I was able to flex my creative muscle by working with a vast variety of studios, networks, and brands. Often all at once. 

 

Currently,  I lead the Branded Entertainment team at The CW. I am responsible for building and executing brand partnerships across all of The CW's programming. This includes multiplatform custom content campaigns, in-show product integration, and live sports sponsorships. Working closely with our CMO and our Ad Sales team, it's my job to make sure these partnerships are meaningful, entertaining, on-brand, and meet the goals of our partners and the network.

 

I am an eternal optimist and I love what I do. I approach each new project with creativity and excitement no matter how big or small. No matter what is thrown my way I never let go of my mantra. Be a good person. Do good work. In that order.